Cialis – Lilly ICOS Wonder Drug

A slow and steady revolution is sweeping the market for erectile dysfunction drugs – Cialis. Most people may not even be aware of it. Lilly ICOS, the pharmaceutical alliance, which launched the blockbuster drug Cialis, announced that the drug has achieved 1 billion dollars in global sales since launching in Europe less than two years back.

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In fact Cialis has become the top Erectile Dysfunction treatment in France, since January 2005, based on the latst market data, easily overtaking Viagra, the first brand to be launched in this market Actavis Promethazine Codeine For Sale . It is also doing very well in United Kingdom, Italy, Germany, United States, Canada, Australia, Mexico and Brazil.

So much so that a Lilly ICOS press release contained these words from Rich Pilnik, President of Lilly’s EMEA region “We are very pleased with the performance of Cialis and the steady development of the brand since its launch two years ago. Millions of men suffer from ED and the growth of the market demonstrates that patients are speaking to their healthcare providers about ED and seeking treatment options.”

Not only has Cialis been able to expand the market but it has also eaten heavily in the market share of Viagra from Pfizer, the first drug to be launched in this market and Levitra from Glaxo-Bayer-Schering Plough. In fact Cialis was the second PDE5 inhibitor drug to become available in Europe. It is currently promoted in approximately 100 countries including the United States, Australia, Brazil, Mexico, Canada and across Europe and Asia for Erectile Dysfunction.

For years drug companies have been funding research to help doctors as well as consumers know about the good and bad effects of prescription medication. The only problem is the drug companies are funding the research and producing there own tests on their own medication. Can drug companies truly give an unbiased assessment of their own product?

The first red flag is that the drug companies pay for “education” out of their marketing budget. The drug companies try to keep as much marketing as possible under the educational label in order to avoid legal restraints and boost public relations.

Labeling marketing as education allows drug companies to sidestep legal restraints set by the FDA. In order to keep drug companies from broadening claims on the effectiveness of their drugs without evidence, FDA requires that they can only advertise the specific use that each drug is approved for. For example, if a drug is approved to treat a certain type of virus, drug companies can only advertise that it is approved to affectively treat that specific virus. This is where the “educational expense” comes into play.

Knowing that they can’t directly advertise other uses of their drug, drug companies spend billions of dollars educating doctors on other uses of their medication. This is how they sidestep the law. They pay for and conduct there own studies and then spend an endless amount of money pitching their drug to doctors.

Another way that drug companies “educate” doctors is by holding conventions and doctors conferences. Although it is illegal to offer kickbacks to doctors, it is not illegal to offer lavish gifts or free trips as long they throw an “educational” or “research” tag on it. So basically the more severe the kickback laws become, the more doctors will be “educated”.

As long as this corruption and manipulation of the system occurs, drug prices in America will continue to be inflated. The best alternative is foreign pharmacies like Canada and Mexico. Foreign online pharmacies offer discount prices on prescription drugs, plus the convenience of never having to leave the comfort of your own home. When ordering online, you should use a pharmacy resource website to help you locate the safest and most cost effective pharmacies. Noprescriptioneeded.com is a great website that will provide a current list of the cheapest pharmacies that are rated and reviewed on their quality and customer satisfaction. Visit this Consumer Advocacy website for more information on ordering from online 

“Convenience” is the keyword that has spelled instant success for the Internet pharmacies. While the traditional drugstores have continued to be the preferred option over the counter drug distribution center, the Internet pharmacies are soon catching up with their popularity. Unlike a decade back, today Internet penetration is around 70% in the United States. More and more people are increasingly relying on the Internet to carry on their transactions. Customers find it easier to order online rather than going all the way and queuing up in front of the nearest drugstore. Patients with severe disabilities and those who are bedridden due to an illness find it difficult to reach the local drugstore to get the medicines. With an online pharmacy, they can now conveniently order drugs without moving out of their residence. Though convenience is a key factor that has given the web-based pharmacies an edge over the local drugstores, there are other factors as well that has collectively contributed to the increasing popularity of Internet pharmacies.

The cost of drugs is on a rise. Patients requiring such expensive drugs over a long period of time feel the pinch more than anybody else. The Internet pharmacies, particularly those based in Canada, offer drugs at discounted prices. The Canadian government has regulated the price of prescription drugs sold in their market; furthermore the low value of Canadian dollar along with time-to-time discounts has made drugs a lot cheaper in the Canadian market.

Most patients do not want their medical status to be revealed in the public. Local drugstores operate in public and thus such confidentiality is difficult to be maintained. Online pharmacies on the other hand practice a far more secure mode of operation. The patient’s details supplied to them during the course of a transaction are kept secure and confidential. Once the order is placed, the drugs are delivered straight to the patient’s doorsteps.

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